AccessFan Tickets
About
The public-facing side of AccessFan. Lets anyone buy official tickets directly from clubs, no membership required.
Client
AccessFan
Year & duration
2020
-
3 months
Role
Product Designer. Designed the public purchase flow and club admin tools, so clubs could set their own prices, limits, and release schedules. Worked alongside Javier Gonzalez on research and interface design.
Why this case study
AccessFan gave clubs control over member ticketing, but public sales still ran through third parties. This case study is about closing that gap, designing a purchase flow that gave clubs full ownership of their inventory while keeping the experience simple enough for a first-time buyer who had never heard of AccessFan. If you haven't read the AccessFan case study, it helps to start there.
At a glance
Standalone purchase flow designed for non-members
Club admin tools for pricing, inventory, and release schedules
Unified entry system for member and public tickets
100% of club ticket sales brought in-house across both platforms
3M
Tickets processed
100%
Of sales brought in-house
50%
Through public ticketing
Why were clubs still using third parties?
Before AccessFan Tickets, clubs controlled member ticket sales, but non-members bought through third parties and resellers.
The tickets were legitimate, the sales were real, but clubs had no say in pricing, distribution, or who ended up in the stands.
Official didn’t always mean direct.
What would bringing it in-house take?
Give the public a direct path to official tickets.
Clubs needed ownership of their inventory. Fans needed a direct path to official tickets without going through resellers.
AccessFan needed a complete solution that covered both member and public sales without running two separate systems.
What did clubs lose?
How do you build for an unknown brand?
I pushed for public ticketing to be part of club infrastructure from the ground up, with clubs owning the entire flow from pricing and inventory to distribution and entry, while keeping the buying experience simple enough that a casual fan could purchase in minutes.
Bring public ticketing back to the club.
The guiding principle
Three components, one point of sale
I designed three components to bring ticketing under club control while opening sales publicly.
A standalone purchase flow lets guests browse and buy without accounts, duplicating interface patterns from the member app but keeping barriers low for casual buyers.
Admin tools let clubs set prices, release schedules, and purchase limits directly. Clubs learned new controls instead of relying on third parties, but gained full authority to prevent bulk purchases and scalping.
One entry system serves both member and public tickets, unifying gate operations but adding backend complexity to handle different user types.
Testing with first-time buyers showed the purchase flow worked smoothly, but users hesitated at checkout. AccessFan wasn't a familiar brand, so they questioned whether the tickets were legitimate.
We reinforced authenticity through stronger club branding and partnership messaging throughout checkout.
Post-purchase was where the smaller friction lived. Users struggled to find their QR codes, so we added a "View Tickets" button directly in confirmation emails.
Match day reminder emails with clear entry instructions reduced confusion and support requests at the gate.
Did clubs take back control?
Clubs brought all ticket sales in-house, eliminating reliance on resellers and their fees entirely. Between member tickets through AccessFan and public tickets through AccessFan Tickets, clubs now own 100% of their sales.
Non-member sales grew transaction volume for AccessFan while giving clubs direct insight into who was buying and at what price, the visibility they lost when third parties handled distribution.
The two platforms together have processed 3 million tickets. That combined architecture is what makes expansion into new markets possible without rebuilding separate flows for each club.
3M
Tickets processed
100%
Of sales brought in-house
50%
Through public ticketing
What did this change for me?
Clubs assumed they had to choose between selling broadly and maintaining control over their product. This project showed that the right system removes that choice entirely.
Expansion will show if clubs treat this as infrastructure they own or just another sales channel.
What looks like a trade-off is usually a problem no one has designed around yet.
Core insight
Supporting Visuals
Logo presentation
Logo usage
Logo variations
Color palette
Typography
Typography details
Brandmark & icons
Browser icon
Browser tab
Grid system
