AccessFan
Kick-off: the AccessFan story
AccessFan (for Clubs) is a platform that connects sport clubs with members and fans. From managing subscriptions, entering club facilities with you own personal QR code, booking a soccer or tennis court, buying your favorite team's merchandising or even getting tickets for your team's next match.
As lead product designer, I led the UX research and strategy, collaborating with a UI-focused designer to craft a platform now adopted by over 70 of Argentina’s leading football clubs, with expansion underway into Chile, Uruguay, and Brazil.
The constant struggle
Solution
Our process was firmly rooted in user-centered design. I began by conducting in-depth interviews with investors, club managers, and members to align the platform vision with real-world needs.
Once pain points were mapped, we prioritized core functionalities for an MVP. Research revealed that each club had a unique brand and identity, prompting the creation of a white-label system — allowing clubs to customize logos, colors, and branding while benefiting from AccessFan’s full capabilities. This flexibility became a critical factor in adoption, from small neighborhood associations to large professional organizations.
The design process moved through iterative cycles:
Early sketches and wireframes to define user flows and information architecture.
Detailed flows for the most-requested features:
QR code access for secure, fast entry
Court reservations with real-time availability for soccer, padel, and tennis
Event ticketing with easy post-purchase access
Interactive prototypes tested with club staff and members to identify and resolve friction points. For example, early tests showed users couldn’t easily find purchased tickets — we redesigned the display for better visibility immediately after purchase.
Implementation
We worked closely with developers throughout the build, ensuring design intent translated into functional, performant features.
Design Handoff: Delivered annotated high-fidelity designs and specifications for all core flows.
White-Label Architecture: Collaborated on a modular design system that allowed rapid customization for each club without starting from scratch.
Quality Assurance: Participated in staged releases, validating that UI elements, branding, and interactions matched specifications.
Progressive Rollout: Began with a small group of clubs for real-world testing before expanding to larger organizations.
Results
Adoption: Over 70 of Argentina’s leading football clubs onboarded within the first phase — excluding smaller clubs.
Scalability: Platform now positioned for expansion to Chile, Uruguay, and Brazil.
Operational Efficiency: Clubs reported reduced admin workload and faster onboarding of new members.
User Satisfaction: Members gained the ability to self-manage their experience, from booking courts to purchasing tickets, with a significantly reduced time-to-completion for common tasks.
